THE ORIGINATOR
THE ORIGINATOR
LICENSING A LEGACY
We invite you to be a part of the Bo Diddley family preserving history and a legendary legacy.
Bo Diddley, "The Originator" (December 30, 1928–June 2, 2008), born Ellas Otha Bates, was an original and influential American rock & roll singer, guitarist, and songwriter. He was known as "The Originator" because of his key role in the transition from blues music to rock & roll, influencing a host of legendary acts including Buddy Holly, Elvis Presley, The Beatles, The Rolling Stones, The Animals, The Clash, and more. His 1958 debut album "Bo Diddley" is listed in the "100 Music, Movie, and TV Moments That Have Changed the World." Diddley was inducted into the Rock & Roll Hall of Fame and received Lifetime Achievement Awards from the Rhythm and Blues Foundation and a Grammy Award from the National Academy of Recording Arts and Sciences.
THE MARK OF DIDDLEY
THE ORIGINATOR
The three designed marks that represent the Bo Diddley brand.
The main signature mark can be accompanied by a Bo face or Bo wing, where it makes sense for different product types and applications.
DECADES OF LICENSABLE IMAGES
THE ORIGINATOR
BO DIDDLEY ADDITION GUITARS
The continued success of the Bo Diddley and Gretch relationship is decades strong. This collaboration has been a great custodian of Bo's legacy, spreading his name and love of music.
BO DIDDLEY MINITURE GUITARS BY AXE HEAVEN
THE ORIGINATOR
Axe Heavenare the leading novelty guiar replica builders inteh orld. Great gift ideas for guitar players orcollectors. elaborate some moreAxe Heavenare the leading novelty guiar replica builders inteh orld.Great gift ideas for guitar players orcollectors. elaborate some moreGreat gift ideas for guitar players orcollectors. elaborate some moreGreat gift ideas for guitar players orcollectors. elaborate some more
BO DIDDLEY BAR / MUSEUM
The Bo Diddley Bar and Museum is a resting place for the Bo Diddley legacy. A home to lay his hat and a place for others to celebrate the true icon and creator of rock & roll. Live music is a key part of this juke joint, featuring local, national, and international artists paying tribute in the house of the legendary Bo Diddley.
The esthetic and overall vibe are classy and classic, but also a throwback to the cool bars and clubs Bo Diddley once played. Vintage photography of Diddley's life is displayed throughout the bar, along with the Diddley signature motifs branded on the performance stage, napkins, and bottles of bourbon. The museum is more of a memorabilia showcase, where you will learn about Diddley's accomplishments, see his guitars, awards, lyric sheets, and stage costumes, and reminisce about what you would see at the Hard Rock Cafe. Diddley was loved around the world, and his place will be a drawcard for A-list celebrities and local and international fans.
BOURBON
Smooth Bourbon that Rocks, on the Rocks
From the corn fields of Kentucky to the loud alleys of Bourbon Street in New Orleans, Bo Diddley has enjoyed a responsible stiff drink to kick off a show or celebrate key moments in life.
THE ORIGINATOR
BO DIDDLEY MERCHANDISE LINE
Through retail partnerships, Bo's merchandise brings diversity, true rock & roll history, and a cause to stand behind for fans across the world.
Bo Diddley would've given you the shirt off his back and we know you would also do the same for someone in need. The Bo Diddley Family gives one of Bo Diddley's shirts as representation of what he stood for and still stands for, Supporting our Youth.
The Bo Diddley Family have partnered with the 'Big Brothers Big Sisters Foundation' in order to seek change in the lives of Children facing adversity for the better, forever. For every Bo Diddley merchandise sale, a percentage goes to this foundation in order to be the change.
Together we will leave no Children behind.